Finished the last proof on the fall issue. Found an apostrophe where there shouldn’t have been one. Sometimes it feels silly putting so much work and scrutiny into journalism that will only be consumed by a few hundred or a few thousand people, at best. But what if this is the issue that goes viral and puts Latterly on the map? And besides, how could we give anything less than 100 percent when our subjects, our contributors and our readers give so much? We’re not making a profit, but we’re making important journalism that I’m proud to send into the world.