I’ve traced the trajectory of the news industry with my magazine over the past three years. We started with a conservative premise: four great feature stories a month for $3 via web and app. But it’s difficult to market your product when you’re producing so little; we were getting drowned out by other content. So we got faster and started publishing daily as a way to drive readers to the premium product. We burned out and saw very little return on the strategy. Now we’re back to basics: a quarterly print edition and that’s it. I agree with something Arianna Huffington predicted several years ago, that the future of media is that people will pay for quiet, which I guess is what I’m doing with Latterly and you’re doing with Hiatus.

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